Advertising & Marketing

We help our clients navigate the rules of engagement for advertising and marketing, which have gotten increasingly more complex and technologically driven. Our team crafts agreements for client use in website development, e-commerce, marketing and advertising, product distribution, merchandising and vendors.

Examples of our work in advertising and marketing:

• Drafted social media influencer agreements on behalf of content creators, agencies and consumer product companies regarding content ownership, digital promotion and user rights.
• Assisted an advertising agency with resolving claims under the Telephone Consumer Protection Act (TCPA).
• Represented a cosmetics manufacturer and distributor in negotiation for celebrity fragrance production and distribution agreements.
• Assisted a well-known movie subscription service with the drafting and negotiation of exhibitor agreements with theater operators.
• Represented a clothing manufacturer in negotiations for the sale and promotion of products co-branded with professional athletes.
• Represented a video game developer in negotiations for a distribution agreement.
• Drafted agreements for the distribution of jewelry, salt and software.
• Advised our client on using a purchased list names and email addresses for marketing purposes in compliance with applicable privacy laws.
• Drafted and negotiated agreements for website development and related content.
• Drafted and negotiated service agreements for branding, new media, advertising and marketing agencies.
• Advised advertising agencies on the use of a variety of content and media in marketing and promotional campaigns.
• Negotiated and structured lead acquisition agreements between our clients, their clients and third-party vendors.